Effective Date: June 10, 2026
This Cookie Policy explains how Merk Digital Ltd., operating as Auto World Approvals (the "Company"), uses cookies, web beacons, pixels, software development kits, local storage, and similar tracking technologies (collectively, "Cookies") on the autoworldapprovals.ca website and related digital properties (the "Platform"). It should be read together with our Privacy Policy and Terms of Use.
1. What Are Cookies?
Cookies are small data files placed on your device by a website or service. They allow the Platform to recognize your device, remember your preferences, measure performance, and deliver an appropriate experience. Cookies may be set by us (first-party cookies) or by third parties whose services are integrated into the Platform (third-party cookies), and may persist for the duration of a session or for longer periods (persistent cookies).
2. Categories of Cookies We Use
- Strictly Necessary Cookies. Essential for the operation of the Platform, including session management, application-progress preservation, security, fraud prevention, load balancing, and accessibility. These cannot be disabled through our preference tools.
- Performance & Analytics Cookies. Used to understand how visitors interact with the Platform on an aggregate basis, including pages visited, time on page, navigation paths, errors encountered, and conversion events. We may use providers such as Google Analytics, Plausible, or similar tools.
- Functional Cookies. Remember choices you make (such as preferred province or vehicle category) to provide a more personalized experience.
- Advertising & Marketing Cookies. Used, with your consent where required, to measure the effectiveness of advertising campaigns and to deliver advertisements that may be more relevant to you on our Platform and on third-party sites. These may be set by advertising partners such as Google, Meta and similar networks.
3. Legal Basis
We rely on your implied or express consent (as appropriate for the cookie category and your jurisdiction) and our legitimate interest in operating, securing and improving the Platform. Strictly necessary cookies do not require consent. For non-essential cookies, consent will be obtained where required by applicable law.
4. Managing Your Preferences
You may manage Cookies in several ways:
- Browser Controls. Most browsers allow you to block, delete or be notified about Cookies through their settings. Refer to your browser's help documentation. Disabling Cookies may affect the functionality of the Platform.
- Opt-Out Tools. You may opt out of certain third-party advertising Cookies via the Digital Advertising Alliance of Canada (youradchoices.ca) or the Network Advertising Initiative (optout.networkadvertising.org).
- Mobile Identifiers. You may reset or limit advertising identifiers in the privacy settings of your mobile device's operating system.
5. Do-Not-Track Signals
There is currently no universal industry or legal standard for recognizing or responding to "Do Not Track" browser signals. Accordingly, the Platform does not respond to such signals at this time.
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The "Effective Date" above indicates the most recent revision. Your continued use of the Platform after any change constitutes your acceptance of the revised policy.
7. Contact
Questions about this Cookie Policy may be directed to our Privacy Officer at admin@autoworldapprovals.com.